Founded in 1973 by Anne & Robert Swaffer, it is now owned & managed by Lorena & Martin. Who remain proud of its heritage of quintessentially English Floral prints, offering an array of designs. Designs that encompass prints, weaves, embroideries, sheers and linen cottons. New to the brand, launched in 2020, “Simply Swaffer” brings a fresh, vibrant & more contemporary offer to the portfolio.